Why CMS is a core part of the Future of Retail

The Session

Technology and changes in consumer behavior is changing retail rapidly and forever. The good old days will return in new and unexpected ways, backed by technology. Content management is a core part of the new user experience, and new websites and e-commerce projects must be built to support content marketing and digital integration in stores.

Simplicity is by the way a core part of this. I’ll present a load of slides with examples of the modern retail experience backed by examples of implementation, where and why Umbraco is a strategic fit and how it can be used to connect to new devices and screens apart from the desktop browser or smartphone.

The Speaker

Digital Business - that's Martin Frederiksen. By heart and experience Martin is a software specialist that has been working with all things Internet since 1991. Martin enjoys both the business side and helping development teams reach their goals. Working at http://www.klean.dk/ in Denmark.

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